Have you heard about Move Networks? Chances are good you haven’t, but chances are even better you have used their product. ABC started using Move Networks to handle their on demand video streaming service last year; FOX, CBS, and many others followed suit. But what are the advantages of Move Networks? Why does it deserve the title TV 2.0?
There’s no doubt that as the Internet grows in popularity, so does On Demand service. The problems are not with the ideas or the media, but with their implementation. The worst bottleneck in On Demand service is client side; bandwidth, system resources, etc. High quality multimedia is out there, but often crippled to address the majority population, or full force to address only high bandwidth customers.
The nature of this blog is to find innovative solutions, and Move Networks has done just that. Move Networks has developed a product that lets anyone watch what they want when they want it with minimal effort from both the user and publisher–that is TV 2.0.
They are not using Adobe’s Flash Media Server, Apple’s Quicktime Streaming, or even Microsoft Silverlight. Move Networks is using standard HTTP requests over multiple TCP sessions between the client and the Web server. In layman’s terms, you don’t need a special license–just a standard HTTP web server.
Making it easy to do more with less? Absolutely. The Move Networks streaming service removes the ambiguity of variable bitrate media files, or third-party streaming technologies and media servers. With less effort from all parties involved you can deliver the most optimized media. If your bandwidth conditions change, real time dynamic streaming prevents the “buffering” screen.
Move Networks’ technology divides the video content into smaller files called “streamlets” which are delivered continuously as the viewer watches content. Because streamlet delivery stays just ahead of the video display, you don’t have to pay for content delivered that might not be watched, such as when a viewer exits a video stream early. No wasted bandwidth, no wasted time for the user.– Move Networks
How can you provide the best experience to your users? Move Networks created a system that optimized the media experience to the user without the need for any additional services. Everything happens behind the scenes, and everyone is better off for it.