IKEA, not subtle
I came across this earlier in the week as I was walking home from work through downtown Boston. Very nice timing on IKEA’s part, since about 100k students are moving to Boston this weekend to start up the next semester.
The Lesson:
Innovative products, as well as good marketing, make you go home and tell your friends what you just saw.
How are you getting the word out about your business?
That is a pretty cool idea. I havn’t seen anything like that in the Chicago area yet even though there is an Ikea about 10 min from my house.
Such a clever ad, would def get me to stop!