Project Rethink

Google announced yesterday that they would be releasing a new web browser, Google Chrome.

Because we spend so much time online, we began seriously thinking about what kind of browser could exist if we started from scratch and built on the best elements out there. We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what we set out to build.

This is the driving force behind innovation, as well as the goal of Project Rethink.  There are times when you need to step back and times when you need to start from scratch.  I encourage you to examine your products, or business models, and ask yourself the question — “Has this product evolved beyond our original intent?”  At what point should you rebuild from scratch to better meet the needs of your consumers.

I am not saying Google Chrome will be perfect.  But there is something to be said about having courage to stand up and rethink something as large as the “modern” web browser; to stand up and say–”Maybe this really isn’t that modern.”

From the Google Comic: