EA Games and Spore
I was on my way home tonight and decided to take the subway from Harvard Square. As you can see from these pictures EA games went all out on the marketing of their latest game, Spore. In these 4 pictures there are more than 55 unique ads. What is interesting, only a handful actually mention the product.
This is a very good case “shotgun marketing”; but it also shows how an advertisement can make the consumer stop and wonder, “What is all this about?” You can’t ignore them, there are too many. But you find yourself reading all of them, trying to figure out what you are being sold.
At very least, it caught my attention.
The take away, catch the attention of your consumers. It could be in an ad, or in your final product. Innovative products get noticed.
*I apologize for the photos. I was in a hurry and didn’t have a camera, so I had to snap them from my iPhone. The iPhone does well in some light conditions; unfortunately, subway is not one of them.