Archive for August, 2009

Sticky Song: Susan Boyle

August 18th, 2009 95 comments

If you haven’t seen Susan Boyle on the British reality TV show, “Britain’s Got Talent”, then over the last week you’ve probably successfully avoided social media sites, the news, or the Internet in general.

This single video has been on Youtube for less than a week, and has already surpassed 26 million views.

Why is this story so catchy? Why do people want to watch it over, and over.

One of my favorite books in the last couple of years is Made to Stick by Chip and Dan Heath.  This book describes 6 characteristics of a sticky story:

  • Simplicity
  • Unexpectedness
  • Concreteness
  • Credibility
  • Emotional
  • Stories

Susan Boyle’s story was, in every way, simple, unexpected, concrete, credible and emotional.

Categories: Project Rethink Tags:

Hello, My Name is Shawn Welch

August 16th, 2009 74 comments

For the past few months I’ve been meaning to update the look-and-feel of  As you can see, this new design is much cleaner than the old look-and-feel.  The primary goal of this redesign was to put more emphasis on original content.

Another big goal of the redesign was to bring more attention to the fact that there is a real person behind Project Rethink.  I think it’s important for a blog to have a voice.  My worst fear is that this blog becomes filled with anonymous “fluff” and buzz-words.

So as always, feel free to comment below and share your feedback!  You can also reach me via the contact page or just send me an email to info at projectrethink dot org

Thanks for reading!


Categories: Project Rethink Tags: