Home > Project Rethink > Where does the iPad fit?

Where does the iPad fit?

February 1st, 2010

A lot of people are talking about the “revolutionary new iPad” but even more people are talking about where this device fits in the world — why is it so revolutionary?  Is the iPad attacking the netbook market or the eBook market?  Where does this new device fit?

In my mind there are 4 major computer markets:

  1. Computers that fit in your pocket
  2. Computers that are held
  3. Portable computers designed for desk work
  4. Non-portable computers designed for desk work

The first category contains your iPhones, iPod Touches, Nexus One, Palm Pre, etc.  Apple innovated this category by introducing a platform, something that allowed applications — something that took advantage of third-party developers.

Skipping category 2 (because that is where I believe our iPad lives), we’ll go to category 3.  This is where we find laptops and netbooks.  Yes, I believe both of these belong in the same category because I believe the netbook is a sustaining innovation in the laptop market.  Both are designed to give you portability and both are designed for desk oriented workflows (physical keyboard, etc).  The Macbook Air is a response to the netbook in this category — the only metric it missed was cost.

Category 4 is where we find our desktop computers.  Traditional desktop computers have a separate tower and monitor.  The iMac is another example of sustaining innovation in this market.  By combining the tower and monitor into one device you are able to accomplish the same task more efficiently and effectively. In both devices, the target market does not change.

So what devices are in category 2 and why does the iPad innovate this category?  Right now, category 2 includes the Kindle, the Nook, and now the iPad.  Before the iPad, this category — computers designed to be held — was limited to manufacturer designed functionality.  These devices were not platforms.  The iPad, in addition to bringing touch and color capabilities, challenged this market by creating a platform.

Likely in anticipation of this “platform” innovation, a few weeks ago Amazon announced a public beta for an Amazon Kindle SDK.  This will give third-party developers a chance to build on the Kindle, improving the Kindle’s effectiveness in this changing market.

What does this mean?

So is the iPad a crippled netbook with a touch screen, or is it just an oversized iPod Touch? Is the iPad a revolutionary device?  I don’t think it is fair to compare the iPad to the iPhone/Nexus One market, and I don’t think it is fair to compare it to the netbook/laptop market.  In its market, I believe the iPad has changed the rules.  Compared to the Kindle and Nook, the iPad has emphasized the need for a platform in this market.

That being said, as a product the iPad has left us wanting more.  Now that we have a handheld “platform” we expect things like multitasking and external peripherals.  Because the iPad has changed the rules, our expectations of these devices have now changed.

The iPad is not the perfect product, but it is the foundation of disruptive innovation in the handheld computer market.

Categories: Project Rethink Tags:
  1. May 31st, 2011 at 04:05 | #1

    Designer sunglasses are essential to everyone in the summer days. They will make you cooler and more comfortable in the cool summer holidays. Designer sunglasses sale online, you can get all designers sunglasses with most discount including Oakley, Ray Ban, Amani, Dior, Gucci, Prada, Carrera, D&G.. You will never regret to get one in the sunglasses outlet.

  2. June 1st, 2011 at 04:48 | #2

      The three  trendnike of learning; seeing much, suffering much, and studying much.

  3. June 1st, 2011 at 05:51 | #3

    No matter what happen to ipad, ipad can fit into people’s heart.

  4. June 3rd, 2011 at 03:02 | #5

    It makes me Office 2010 so happy. It can be Microsoft Office 2007 contained in our mind, Microsoft Office 2010 includes Microsoft Office 2007 applications download microsoft office 2010 contain interfaces, To Microsoft Office use this hack ms office 2007 to crack ms office 2010 activation on office 2007 key, you need to office 2010 microsoft install the Microsoft Office 2007 with not any serial micro office 2010 number or product key. Maybe you outlook 2010 want to know many kinds grading download office 2010 which staff in terms Microsoft outlook 2010 they will be suitable Office 2010 key with it which men office 2010 professional technology experience formalized Microsoft Office 2010 key very much. People could Office 2010 free spend Open Office at home Microsoft outlook, people in working and many kids for Office 2010 download homework. Office 2007′s more than good office professional 2010 choose. Besides, “they” stay improving office 2007 at an important Microsoft Office 2010 download space.

  5. June 6th, 2011 at 02:40 | #6

    discount designer handbags however are by far the most popular product under the fashion label, thanks to their second to none quality,shows through in every cheap handbags.a pair of elegant ladies dressed like a simple presentation.Cheap jimmy choo handbags,cheap designer handbags is a good way for you to own them as we are carrying out sales promotion now. They are all of high quality and with unique designs.cheap replica designer handbagsand
    wholesale replica designer handbags online with long.here you can choose what you like. and is easy for you.welcome to our wholesale handbags store.and just have a look.Throughout the year are easy to match the color of designer handbags .noble quality, low-zipper can be widened package design, fashion and endowed with personal charm.

  6. June 6th, 2011 at 23:13 | #7

    Buy your wholesale authentic jerseys from mainly wholesale jerseys store usually could save you more. Among all those cheap jerseys for sale,there are two kinds of discount authentic jerseys sell quite well, one is Cheap nfl authentic jerseys, the other is cheap MLB jerseys. It is reported that NFL jerseys wholesale and just cheap nfl jerseys could give college students most

    benefits. In 2011, in order to satisfy more customers’need, cheap jerseys suppliers

    store provide different kinds of authentic wholesale jerseys and cheapest authentic jerseys wholesale online. Authentic mlb jerseys are also welcomed by many of

    university schools. To make us happy, Women NFL Jerseys could give us the same chance to share jerseys like men.

  7. June 9th, 2011 at 03:00 | #9

    p90x workout,p90x reviews,p90x diet p90x fitness,beach body p90x,cheap p90x workout,p90x on sale,p90x workout program,buy p90x P90x,p90x videos p90x workout schedule,p90x cheap,oakley sunglasses,cheap oakley sunglasses,sale oakley sunglasses,oakley sunglasses sale,sunglasses oakley,oakley sunglass,designer sunglasses,discount sunglasses,wholesale sunglasses,oakley sunglasses online,oakley sunglasses,cheap oakley sunglasses,sale oakley sunglasses,oakley sunglasses sale,sunglasses oakley,oakley sunglass,designer sunglasses,discount sunglasses,wholesale sunglasses,oakley sunglasses online,Oakley Antix,Oakley Gascan,Oakley Hijinx,Oakley Jury,Oakley Monster Dog,Oakley Scapel,Oakley Straight Jacket,Oakley Active Sunglasses,Oakley Fives,Oakley Flak Jacket,Oakley Jawbone,Oakley Juliet,Oakley Life Sunglasses,Oakley M Frame,Oakley New Arrivals,Oakley New Popurzed,Oakley Oil Drum,Oakley Radar Path,Oakley Radar Range,Oakley Radar Xl Blades,Oakley Rig,Oakley Sideways,Oakley Sport Sunglasses.Oakley Antix,Oakley Gascan,Oakley Hijinx,Oakley Jury,Oakley Monster Dog,Oakley Scapel,Oakley Straight Jacket,Oakley Active Sunglasses,Oakley Fives,Oakley Flak Jacket,Oakley Jawbone,Oakley Juliet,Oakley Life Sunglasses,Oakley M Frame,Oakley New Arrivals,Oakley New Popurzed,Oakley Oil Drum,Oakley Radar Path,Oakley Radar Range,Oakley Radar Xl Blades,Oakley Rig,Oakley Sideways,Oakley Sport Sunglasses insanity workout,insanity workout review,insanity workout dvd,insanity workout for sale,workout insanity,insanity workouts,insanity dvdghd straighteners ghd blue serenity styler ghd dark ghd green envy styler ghd iv salon styler ghd iv styling set ghd kiss ghd mk4 black ghd mk4 gold ghd mk4 pink ghd pink limited edition ghd precious gift set ghd pretty in pink ghd purple ghd pure ghd purple indulgence styler ghd radiance set ghd rare styler ghd red lust styler ghd straighteners ghd blue serenity styler ghd dark ghd green envy styler ghd iv salon styler ghd iv styling set ghd kiss ghd mk4 black ghd mk4 gold ghd mk4 pink ghd pink limited edition ghd precious gift set ghd pretty in pink ghd purple ghd pure ghd purple indulgence styler ghd radiance set ghd rare styler ghd red lust styler

  8. June 9th, 2011 at 05:34 | #10

    In 2011 winter, people need to carry the most wonderful coats with them in order to withstand the changeable weather. Through a comparison, we can get to know that canada goose clothing is identified as a kind of wonderful winter clothing. No matter in functionality or in appearance, Canada goose clothes perform well. Furthermore, Canada goose collections offer some new and special styles of canada goose coats in 2011. Therefore, the people who are interested in canada goose will get satisfaction from Canada goose collections; the buyers will never regret to buy Canada goose after they experience the Canada goose coats. [Ling]

  9. June 10th, 2011 at 21:57 | #11

    Vibram Fivefingers Shoes|
    Vibram fivefingers|
    Fivefingers Shoes|
    Vibram Fivefingers Sale|
    Vibram Fivefingers Classic|
    Vibram Five Fingers Classic|
    Vibram Fivefingers KSO|
    Vibram Five Fingers KSO|
    Vibram Fivefingers Sprint|
    Vibram Five Fingers Sprint|
    Vibram Fivefingers Sprint Womens|
    Vibram Five Fingers Sprint Womens|
    Fivefingers Classic|
    Fivefingers KSO|
    Fivefingers Sprint|
    Fivefingers Sprint Womens|

    Vibram Fivefingers Shoes|
    Vibram fivefingers|
    Fivefingers Shoes|
    Vibram Fivefingers Sale|
    Vibram Fivefingers Classic|
    Vibram Five Fingers Classic|
    Vibram Fivefingers KSO|
    Vibram Five Fingers KSO|
    Vibram Fivefingers Sprint|
    Vibram Five Fingers Sprint|
    Vibram Fivefingers Sprint Womens|
    Vibram Five Fingers Sprint Womens|
    Fivefingers Classic|
    Fivefingers KSO|
    Fivefingers Sprint|
    Fivefingers Sprint Womens|

    Coach Handbags Outlet|
    Coach Bags Sale|
    Coach Outlet|
    Coach Backpacks|
    Coach Business Bags|
    Coach Shoulder Bags|
    Coach Carryalls|
    Coach Crossbody Bags|
    Coach Totes Bags|
    Coach Baby Bags|
    Coach Wallets|

    Christian Louboutin Outlet|
    Christian Louboutin Us|
    Christian Louboutin Shoes|
    Christian Louboutin Sale|
    Christian Louboutin Pumps|
    Christian Louboutin Sandals|
    Christian Louboutin Slingbacks|
    Christian Louboutin Platforms|
    Christian Louboutin Boots|

    christian louboutin shoes|
    christian louboutin sale|
    christian louboutin uk|
    christian louboutin london|
    louboutin outlet|
    cheap christian louboutin|
    christian louboutin cheap|
    buy christian louboutin|
    christian louboutin sale uk|
    christian louboutin shoes uk|
    discount christian louboutin|
    christian louboutin discount|
    cheap christian louboutin shoes|
    christian louboutin outlet|
    christian louboutin online|
    christian louboutin shoes sale|
    buy christian louboutin shoes|
    Christian Louboutin Pumps|
    Christian Louboutin Sandles|
    Christian Louboutin Slingbacks|
    Christian Louboutin Platforms|
    Christian Louboutin Boots|

    Christian Louboutin Sale|
    Christian Louboutin For Sale|
    Christian Louboutin On Sale|
    christian louboutin outlet online|
    louboutin outlet online|
    christian louboutin us|
    christian louboutin shoes outlet|
    christian louboutin outlet us|
    christian louboutin sale usa|
    christian louboutin shoe sale|
    christian louboutin shoes online|
    buy christian louboutin shoes online|
    buy christian louboutin us|
    christian louboutin on sale on line|
    christian louboutin on sale|
    christian louboutin sale shoes|
    christian louboutin shoes sale|
    louboutin outlet us|
    louboutin shoes online|
    louboutin shoes online us|
    Christian Louboutin Outlet|
    Christian Louboutin Shoes|
    Louboutin Sandals|
    Christian Louboutin Sandals|
    Christian Louboutin Sandals Sale|
    Cheap Christian Louboutin Sandals|
    Christian Louboutin Pumps|
    Christian Louboutin Sandals|
    Christian Louboutin Slingbacks|
    Christian Louboutin Platforms|
    Christian Louboutin Boots|
    Christian Louboutin Sandals Sale|
    Cheap Christian Louboutin Sandals|
    Louboutin Sandals|
    Christian Louboutin Slingbacks Sale|
    Christian Louboutin Slingbacks Shoes|
    Christian Louboutin Glitter Slingback|
    Christian Louboutin Pumps|
    christian louboutin pumps on sale|
    christian louboutin black pumps|
    christian louboutin slingback pump|
    Christian Louboutin Platforms Sale|
    Christian Louboutin Platforms Sandals|
    Christian Louboutin Platforms Slingbacks|
    Christian Louboutin Boots On Sale|
    Christian Louboutin Boots Sale|
    Cheap Christian Louboutin Boots|
    Discount Christian Louboutin Boots

  10. aaa88
  11. June 15th, 2011 at 05:47 | #14

    Transforming your body in 90 days with p90x workout is a easy thing factly.P90x workout schedule is more vogue now.P90x workout routines could let you have a perfect and healthy body.Above all,it make you more confident in public.

  12. June 15th, 2011 at 05:48 | #15

    P90x workout reviews is a savingtime guide.If you own p90x reviews,you will live in a relaxed and happy life.P90x review bring you into a free space,you can arrange your time to train at home.Let’s go to our shop online and buy it now.
    Promotion of the p90x workout! Come here and see the p90x on sale! The p90x is designed by professional designers . We have a range of products to meet your various needs. Search our website, if you’re looking for something that makes you have the perfect body.There going to be get a free p90x. Do it right now!
    One of the easiest ways to keep healthy is to use p90x nutrition. p90x nutrition plan and p90x nutrition guide also can make you more healthy in a gradual process.we have lots of p90x nutrition pdf in our website.you can downlord for free from our website.

  13. June 15th, 2011 at 05:49 | #16

    Buy and high-grade and cheap fitness equipment in p90x workout store, here are the most advanced technology, the most intimate services, don’t hesitateto buy p90x, pick up your phone to order the workout schedule, it will give you a perfect body.
    Insanity Workout is our knockout product,you can become healthy by using Insanity Workout 60 Days,wo have a lot of Insanity workout review in our website you can choose from

  14. June 15th, 2011 at 09:53 | #17

    rl emporio armani sunglasses

    Polo shirts [url=http://www.poloshirtsoutlet.us]Polo shirts[/url] Polo shoes [url=http://www.poloshoesoutlet.com]Polo shoes[/url] polo shirts for women [url=http://www.poloshirtsforwomen.us]polo shirts for women[/url] cheap ralph lauren polo shirts [url=http://www.cheapralphlaurenpoloshirts.us]cheap ralph lauren polo shirts[/url] polo boots for women [url=http://www.wholesale-poloshirts.net]polo boots for women[/url] christian dior sunglasses [url=http://www.christiandiorsunglasses.net]christian dior sunglasses[/url] dolce gabbana sunglasses [url=http://www.dolcegabbanasunglasses.net]dolce gabbana sunglasses[/url] wholesale sunglasses [url=http://www.wholesalesunglassesmall.net]wholesale sunglasses[/url] emporio armani sunglasses [url=http://www.emporioarmanisunglasses.com]emporio armani sunglasses[/url] coach sunglasses [url=http://www.coachsunglasses.us]coach sunglasses[/url]
    Related:

  15. koolaburra sheepskin boots
  16. 123
    June 18th, 2011 at 03:07 | #19
  17. June 19th, 2011 at 22:08 | #20

    Everything must depend on oneself nba shoes, change your fate to be more on their own. Who needs to hold to nba players shoes, all need patience, who needs to pay cheap nba shoes, all need to do my best. Deviate a target nba jerseys on sale, will be more and more distant from the destination tracy mcgrady shoes. To their goals in March, once found himself by the actions charles barkley shoes and target lebron james shoes, immediately disobeys the correction, the only way to the people, to do something great. http://www.nbashoesssales.com/

  18. June 19th, 2011 at 22:09 | #21

    Do things have the courage to the pay of the action new christian louboutin shoes, not the pay of the action louboutins sale, even if there is again good idea, we also only will stay the same christian louboutin ankle boots. So, when we are going to have to do something christian louboutin pumps, once you have the necessary preparations will act immediately christian louboutin sandals, otherwise, it is a good idea won’t be reality. http://www.louboutinssales.com/

  19. June 30th, 2011 at 23:09 | #26

    The manufacturer has been serving the Louis Vuitton customers can use for over a century now, they’ve the confidence Replica Louis Vuitton of numerous amp you can get them at very affordable rates as well. The experience guitar amp custom Louis Vuitton Bags together have permitted them to make the trendiest from the designs with the most Louis Vuitton Ailleurs elegant seeking colours. Louis Vuitton Spring Summer 2011 These shoes are available at all all online stores while the Louis Vuitton Monogram Empreinte nearby markets can be even be searched these boots. Buying a acceptable support of sports shoes and allotment the Louis Vuitton Antheia correct shoe for the appropriate action is actual important, uncommon aback there are Louis Vuitton Monogram Canvas brands in the bazaar that will action action specific shoes or boots.Among the able-bodied accounted Louis Vuitton Monogram Vernis brands is also Ed Hardy that has attained immense acceptability in Louis Vuitton Monogram Mini Lin the accouterment bazaar and is acknowledged to be one of the top makers of aerial affection sports footwear that not alone attending Monogram Multicolore modern but additionally action all the support, flexibility, Louis Vuitton Nomade Leather backbone and extra padding that is appropriate in any sport.ed hardy men denim Ed Hardy shoes are recommended application the latest Louis Vuitton Monogram Idylle technology and innovations aback compared to abounding added brand names. Damier Geant Canvas Ed Hardy shoes include a array of designs, kinds, and colours and aloft most action specific shoes which have been alone meant for that distinct action in mind. Whether its footwear, baseball shoes, basketball high quality replica louis vuitton boots and shoes or football shoes, Ed Hardy shoes accept these to accommodated Wholesale Louis Vuitton Replica your requirements for any absolute sport. The Impotence problems Hardy Shoes are actual Louis Vuitton Monogram Idylle Cosmetic Pouch acknowledged cossack amid the ladies or young girls of the Monogram Eclipse western world.impotence problems hardy dresses The appearance of mainly because is fit for every category and they are beloved Louis Vuitton Enigme articles inside the bazaar as able-bodied as the appearance cares. These boots Good Quality Louis Vuitton are one of the best benefits acquainted and branded boot footwear in the market. The client of these cossack consistently Louis Vuitton Enigme Sunglasses acquisition themselves on the gainer additional instead of also-ran side. Aour favourite Edward Hardy shoes,Replica Louis Vuitton Bags accomplish abiding your shoe is neither too bound nor too aside as this can Louis Vuitton Bags Replica account aback affliction Louis Vuitton Eclipse Alma and abrasion while participating in. Also, accomplish abiding that Louis Vuitton Sunglasses your Impotence Hardy shoes is meant with the action you intend to comedy to help you get the best out of your advance Louis Vuitton Wallets in it and additionally accept a good timeyour video game.

  20. July 1st, 2011 at 02:04 | #27

    The celebrity jewelry group includes a wide Cheap Bags Plaza variety of accessories including gorgeous necklaces, sparkly bands,Hunt Cheap Bags stylish bracelets, delicate organizations, and dangling earrings. Constructed from sterling silver, all celebrity My Luxury Bags Mall jewelry pieces are studded with jewels like CZ diamonds, turquoises, pearls, and also crystals. Want Cheap Bags You will find an array of celebrity jewelry that will perfectly complement all your trendy outfits.Jewellery has always been Stylish Bags Zone close to the heart of ladies. Rare had been the times when jewelry was not All kinds of chic bags considered as synonymous to the word women. There had been various types and categories of jewelries which have been in use for the last lots of hundred decades. Each age had its own personal fashion and charm added to like the jewelry of the era.Fashionable and beautiful fashion jewelry is definitely worn to match Order Cheap Bags the wardrobe of your choice. Elegantly crafted plus designed, fashion cheap tiffany jewelry is set with precious stones and even semi-precious stones. Your beautiful clothing will definitely be incomplete with no presence of fashion jewelry. My own Wedding Shop Luxury Bags Jewelry offers a choice of fashion jewelry for all special Buy Cheap Bags occasions.Since it is not possible for the people to wear the heavy weighted jewelry pieces round the day, they are inclining to your fashion tiffany jewelry. They are auto racing hard to get the best possible and unique style and design Cheap Bags For You which is not possessed by its friends. In such a situation, the particular designs in the fashion jewelries are overflowing thus resulting in the possibility of wide range and better alternatives for the users.

Comment pages
1 2 3 239
Comments are closed.