Project Rethink » IKEA http://www.projectrethink.org Finding the roots of innovation Tue, 08 Jun 2010 14:58:25 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 IKEA, not subtle http://www.projectrethink.org/2008/08/30/ikea-not-subtle/ http://www.projectrethink.org/2008/08/30/ikea-not-subtle/#comments Sat, 30 Aug 2008 19:56:03 +0000 shawnwelch http://www.projectrethink.org/?p=20 I came across this earlier in the week as I was walking home from work through downtown Boston. Very nice timing on IKEA’s part, since about 100k students are moving to Boston this weekend to start up the next semester.

The Lesson:

Innovative products, as well as good marketing, make you go home and tell your friends what you just saw.

How are you getting the word out about your business?

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