Most people will ask themselves at least one of these questions at the start of a new venture.  But it is important that we ask all three.  A combination of these answers can reveal a lot about your business model.

You might have one approach if you are “trying to change the world” and your product is new; however, if your product is just an iterative idea, things should change.  New products often take longer to make a serious impact. You cannot expect a new product to catch on overnight, so your failure point should change as well.

Define your product, design your product, deliver.

Be creative.

Seth Godin brings up a great point on patience and points out that often the people who stick it out are the ones who succeed.

…the strategy still takes forever. The strategy is the hard part, not the tactics.

Seth Godin