It’s not about the media

We live in a world where bringing new multimedia to the web is not enough.  At this point, multimedia is expected.   What’s important is that media becomes discoverable. More often than not, people are so focused on getting their rich media platforms to the web that they forget about making it discoverable.  Imagine a world where a google search returns results of an instructor’s lecture series in iTunes University, or an instructor’s YouTube Channel.  Adobe’s efforts to include automated transcripts for videos is the first step in this process.  It is important that your media remains easy to access.  With the abundance of media out there, it’s easy to get lost in the shuffle.